This is a very bland cracker, with a liberal application of hot-dust.  If you get a bite where there isn't a lot of seasoning, you get a cracker that is quite dull.  I was expecting Cheddar Grooves with extra heat, but this seems to be an entirely different flavor profile.  If this was hot and tasty (spicy) it would be something, but hot for the sake of hot is not appealing.  A rather boring cracker.  Move on.