Bacon & Cheddar Duoz

My first reaction upon opening the box was that it smells like bacon-flavored dog treats.  I wonder if dogs get the same bacon flavoring as humans do?  The bacon crackers taste moderately like bacon, but are completely overpowered by the cheddar jack crackers.  Cheddar Jack is great, but the addition of bacon-flavored crackers don't seem to add to the experience, but rather diminish it.  I don't have a good explanation, but the Duoz always seem to fall short for me.